“Terra Sports” Usability Test

The Project: “Terra Sports” Usability Test

Client: Terra

Terra Networks, S.A. is a Spanish Internet multinational company with headquarters in Spain and offices in Brazil, Chile, Colombia, Mexico, the United States and Peru. Part of Telefónica Group (the former Spanish public telephone monopoly), Terra operates as a web portal or Internet access provider in the U.S., Spain, and 16 Latin American countries. Terra was publicly traded on Nasdaq under the symbol TRR and on the Spanish stock market under the symbol TRR.

Terra is the largest Latin American online media company, ranked the 31st most popular Internet destination in the world. Offering Entertainment, News and Sports to the 100 million people who visit its portals monthly, Terra was named by Fast Company in 2011 as one of the most innovative company in the music area, “for a multipronged, and profitable, music-focused content model “.

With 100 million unique visitors per month, Terra is present in 17 Latin American countries as well as in the USA. It has offices in cities such as São Paulo and Porto Alegre (BRA), Buenos Aires (ARG), Santiago (CHI), Lima (PER), Bogota (COL), Mexico DF (MEX), Miami and New York . Among Terra’s most successful products and channels are Sonora (music) and Terra TV (premium video content) and the Planet Earth annual music festival. Oficial website

UX Team:

  • Joana Andrade – UX Leader / Fhios Brazil – UX Consultancy Agency
  • Antônio Mozelli – UX Designer / Fhios Brazil – UX Consultancy Agency

The Usability study objective:

The research project aimed to investigate the perception of users regarding ease of use, speed of access to the contents and new features proposed in the prototype of Esporte Terra. All participants performed pre-established tasks and behaviours, criticisms and suggestions were raised in relation to each of the tasks studied.

The study aimed to explore the objectives below in the Terra’s website:

  • Evaluate the Portal qualitatively with the end users, having as criteria:
    • Navigation
    • Ease of use and location
    • Functionality
    • User Feedback
    • Intuitiveness
    • Memorization
    • Graphic Design / Layout
    • Accessibility
  • Detect factors that block, delay or hinder the process of use, access to contents and products of the Portal.
  • Analyze the level of satisfaction of the public in the moment after the use / experience of the Portal.
  • Generate information and user experience design recommendations that enable the Terra’s user experience team to position themselves against the initial goals of the website’s redesign.

The following research methodologies were used in this study:

  • In-depth interview
  • Observation of participants
  • Verbal Protocol ‘Think aloud’ (participants are invited to verbalize their thoughts while interacting with the tools)
  • Tasks performed during the study
  • Reporting of interviews with participants
  • Completion of questionnaires (expressions of preference)
  • Participants were invited to complete the tasks and then evaluate the interfaces of the sites based on their experiences during the tests.

My duties on the project:

As a UX Designer, I performed the following tasks:

  • Assistance in all user research processes
  • Assistance in assembling and managing the usability lab facility
  • Development of user questionnaires
  • Observation of user tasks performed during the usability test
  • Development of the final usability study report

Study results:

The results for this usability study are confidential and it is Terra’s property.

Usability test illustrations:

Posted in